From vision to business value
Digital products and the teams that build them. From first idea to real impact.
Håkan Nilsson
About
I help organisations turn digitalisation and AI into measurable value for business and society, faster. I see early where products and markets are heading, and bring others along, even when they start out sceptical. AI is the next big shift in how products are built and used. The technology is fascinating, but what matters is what it does for the organisation and how you actually put it to work.
I lead by giving teams and individuals context and mandate, clearing obstacles, testing early with real users and treating plans as hypotheses. Many small, fast steps rather than big leaps. The teams own both the problem and the result, and my job is to help them succeed. Two things that always come with working with me: humour and inspiration.
Most recently I did this for twelve years in IKEA's digital channels, the last of them as Group Product Manager at Inter IKEA. There I owned Sales & Customer Payment for the IKEA franchisees: cart and checkout on the web, payments, the retail app, the coworker sales tool and the checkouts in the stores. We went from one or two releases a year to several a week, and Inter IKEA's first real SaaS solution went live on my initiative.
Before product management I worked first as a lawyer, then as a consultant in ERP and e-commerce. That mix shapes how I work: structured, at home with contracts and regulation, and focused on what makes a real difference.
I live in Lund and work across the Öresund region.
Experiments
Things I've built to try something out, because I got curious or tired of something. Often with the help of AI.
All experiments →Contact
The easiest way to reach me is on LinkedIn.